Organic growth has become the defining challenge and opportunity for firms in wealth management. Despite resilient demand, many firms struggle to scale sustainably in a market shaped by rising expectations and shifting client demographics.
In this episode, Dan Gilmartin speaks with Jimmy Zhao, CFA, Partner at McKinsey & Company, about what’s driving (and slowing) organic growth in the industry. They discuss market cycles, demographic shifts, marketing ROI, and the need for firms to treat growth as a long-term investment rather than a short-term metric.
Jimmy also breaks down how firms can position themselves for sustainable growth and stronger valuations through organic initiatives that truly empower advisors.
Key Takeaways:
- Why 2024 marked one of the weakest years for organic growth and why 2026 could bring a rebound
- How the wave of baby boomers reaching retirement age may be reshaping client demand
- The growing opportunity for banks to integrate wealth and banking relationships
- Why marketing ROI in wealth management is strong, yet underutilized
- How scaling referral programs and growth culture can boost valuation and advisor engagement
- And more!

