How To Use YouTube Playlists To Boost Views, Search Rankings, and Watch Time

You’ve put in the work.

You scripted, recorded, sent your videos through compliance, uploaded to YouTube, embedded on your site, shared on social, even dropped them into an email campaign. But you’re still missing a key step to get the most out of your video marketing strategy.

It’s time to make a YouTube playlist.

We get it. Video already feels like a lot—kind of like getting a puppy. Adorable and rewarding, but also… a commitment. So why add one more thing?

Here’s why playlists are worth it:

1. They Help People Find You

Ever searched for a tutorial and finally found the right person who gets it? You instantly want to watch more from them. A playlist makes that easy. Instead of making viewers hunt down your next video, they can click and keep watching.

2. You Show Up More Often in Search

Here’s a little YouTube secret: playlists are indexed separately from individual videos. That means your 401(k) explainer video could show up twice in search results—once as a video, once as part of a playlist. Double the exposure, zero extra filming.

3. You’ll Get More Views (Without Lifting a Finger)

Videos in playlists show up as “related content” in the sidebar. So when someone’s watching your video on Roth conversions, your other videos are lined up, ready to play next. It’s like YouTube is doing your follow-up marketing for you.

4. They Boost Your YouTube Ranking

The more views your videos get, the better you rank. Playlists autoplay your videos in sequence, increasing watch time and total views. That helps your entire channel rise in the algorithm.

Want to build a playlist that actually works?

And if you’re not sure what kind of video content belongs in your playlist, that’s what we’re here for.

Want more YouTube tips? We’ve got you covered.

Download our YouTube Guide that will walk you through everything from setting up your channel to making sure it’s optimized! Grab it here.