The Power of No: How Strategic Refusal Creates Your Biggest Yes

My friend, Marc Rubin, Harvard-trained strategy guru, used to say that "strategy is what we say NO to. "

Andy Grove, former CEO of the Intel Corporation, always contextualized by explaining that "strategy isn't only about what we decide to do, it's about what we say NO to. "

Clear, right?

Here is my strategy about what I will say NO to in 2026. Sounds kinda easy. It's not. But I know that every clear NO will create a new YES for me.

This works in business. It works in all other facets of our lives. How and where will you be saying NO in 2026?