You recently launched the Tax Center, and how do you feel it's going to help advisors gain mind share and wallet share of your clients?
So we're really excited to be able to, simplify that picture, that big long thing called the 1040, into something the client can actually understand. But more importantly, what does it mean longer term? What does it mean for where income ends up? What does it mean for, where my accounts go, et cetera,
And so far our advisors think it's pretty neat.
Because we spent some time a few months ago and I was just shocked at all the things you're doing now.
We feel like this is the moment where Nitrogen is really becoming Nitrogen, because, most folks know us for the Risk Number. Now we have. Four separate areas. Risk alignment, income planning, portfolio research, and tax education, all doing what the risk number did in different areas of advice. Is that simplified, just have an incredible moment together in front of the client. And we feel like that was the brand promise that Nitrogen was supposed to be. And we feel like this is us, I hope everything the world saw today is us really living into that future.
And we're also thinking about additional areas of advice that we think we have a lot of opportunity to add value in beyond the four that I just mentioned. And I will maybe not share exactly what those are today, but I'll tell you if you think about our history as it relates to risk, a lot of our advisors use us a lot related to annuities.
We're thinking a lot about insurance and how insurance plays into the financial plan and yet another area of complexity that clients really need simplified for them. So we're excited to think about some new problems as well.
Any highlights that stuck out to you?
It feels like that moment of, that moment where, like I said, Nitrogen really becoming Nitrogen, the Nucleus engine, et cetera. We think we're going to hear some great stories following the conference about catalyst moments, our advisors here have created.